Martina Holotňáková is a doctoral student at the Faculty of Management of Comenius University in the field of Management. She completed her bachelor’s degree at the Faculty of Chemistry, Medicinal Chemistry and Chemical Materials of the Slovak University of Technology (2021) in the field of Chemistry, Medicinal Chemistry and Chemical Materials, and then continued her engineering studies in the field of Management of Technological Processes. She completed her engineering studies at the Institute of Management of the Slovak University of Technology (2025) in the field of Investment Planning in an Industrial Enterprise. As part of her doctoral thesis, she is dedicated to the topic of strategy implementation from an ESG perspective in small and medium-sized enterprises.

Research interests: strategic planning

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